So, the video above is from a poem that was published by Nasty Little Press in the Podium Poets #1 anthology, in partnership with Spread the Word. We’re all familiar with the “New Year, New You” cliché and I wrote this poem after being sick of the post-holiday obsession over weight, perpetuated by adverts that play on our insecurities.
This year we saw the epitome of this came with Protein World’s advertising campaign, below. Now, it’s not so much as this is anything new, but it was more that it’s the last straw. These kinds of messages are so insidious and as much as I refuse to let them get to me, they do. Please, come up with a new way to sell your shitty weight-loss products. I mean, the product in itself is something I loathe.
I’m even embarrassed to admit that I was conned into getting some “free” weight-loss tablets that ended up giving me heartburn and a hole in my bank account instead. I really paid for my stupidity as I could only get half the cash back after telling them what awful human beings they are. But really I think this shows how difficult, but imperative, it is to rebel against these kinds of campaigns.
So, when I was on my second membership to Move Your Frame and saw them post the same rhetoric, but this time linked to exercise, I vowed not to go there again. I mean, at least a weight-loss product is all about unrealistic expectations and isn’t trying to be something it’s not. But for a company whose message is meant to be about keeping fit, being healthy and being active in a fun way to jump on board the body-shaming bandwagon, it’s just a whole other shade of wrong.
One of my favourite poetry videos is the collaboration between Kate Tempest and Hollie McNish ‘Reclaim Touch’. I think more of this honesty is needed in our rebellion against the diet and weight-loss industry.
This was meant to be a short post, but I also wanted to mention Juliette Burton who spoke about Protein World during a panel at Feminism in London. I had already come across her on the Twitter-sphere, but hearing her in person was a privilege. She spoke about her experience with eating disorders, where at her lowest weight she was just 4 stone and a UK size 4, or the infamous US size 0. She was a month away from dying when she was the size that it is said that 11-17 year old girls are encouraged to desire, stating how advertising is the wallpaper of our lives. She also became an overeater and increased her weight to 19 stone, at a size 20, which had an impact on her mental health and resulted in feelings of suicide. She was able to find a healthy medium, but also suffered from bulimia. Here you can see why this matters.
I write this as I’ve been too busy to go to the gym over the last few months. But I decided not to make myself feel guilty about it, and accept that I would get back into a routine when the time was right. Being so busy, I spend a lot of time walking anyway, and on New Year’s Day, after a lot of guiltless indulgence, I went on a 3/4 hour walk from Kingston Hospital to Kew Gardens and around the illuminated trail. Tomorrow I plan to do some dancing in my house, I’m going to a spa with my mum on Saturday, and then on Sunday I plan to return to the gym. But I will continue not to diet – the idea in itself an illogical concept where it’s a known fact that any weight loss is put back on. Instead, I will eat healthily, treat myself to nice things like chocolate, and exercise regularly to keep physically and mentally fit!